The latest revision date of this privacy policy is March 25, 2023.

Ichotech promises to attach great importance to the protection of your personal data to ensure the security and protection of your personal data, and hopes that you will understand how we use this data to provide you with a better and more personalized shopping experience.

What this policy covers

ICHOT Huoxin Electronics (referred to as “ICHOT Huoxin Electronics” or us in this policy) is the data controller.

When collecting, using and protecting your true identity or information related to you (“personal data”), ICHOT always follows the necessary principles and has formulated this Privacy and cookie policy (the “policy”) in order to:

*Define the types of personal data we collect;

*Explain how we collect and use your personal data;

*Explain why and when we will share personal data within ICHOT and with other organizations (suppliers and manufacturers);

*Explain the rights and choices related to your personal data.

The range of products and services we provide is very wide, so I would like to explain to you specifically what this policy involves.This policy applies to our website, including www.ichot.com and applications on iOS or Android mobile devices (collectively referred to as our “services”).Using our services means: This policy also applies to your shopping over the phone and our communication on service matters.

Personal data we collect

This section describes the personal data we may collect when you use our services, as well as other personal data we may obtain from other sources. The data you provide to us directly.

When you register on our website to enjoy our services or purchase products, you will provide us with the following information:

•Your name, personal information, shipping address and billing address, payment information, email address, telephone number and company name (if applicable).

•When you create an account, you will be prompted to create a user name and password.ICHOT maintains your user name and password (in encrypted format) in a secure internal environment, and only uses your information when welcoming you back and providing you with a personalized experience.

•The shipping and billing address provided for the convenience of procurement.

•Products and other information in your shopping cart, items, BOM, or order history.

When you contact us, when ICHOT Fire Core Electronics contacts you at any time, when you participate in any promotion, competition, survey or questionnaire of ICHOT Fire Core Electronics, or when you send us a message or conversation through social media, we may collect the following information:

•The personal data you provide when you contact us at any time (for example: your name and contact details such as telephone number and e-mail);

•Email and other digital communication details, including any links you access from it and your reading receipt;

•Email title, source IP information, host name of the sending email server, and ISP information;

•Your feedback and contributions to customer surveys and questionnaires.

You are free to choose the information you want to provide to us, or whether you are willing to provide us with all the information.However, some information, such as your name, address, and payment information, is necessary to process your transaction.If you do not provide such information, you will not be able to use our website, order products, or use some of our services.When purchasing ICHOT fire core electronic products, please be aware:

•ICHOT will not save the credit card number. Your credit card information will be authenticated after the first use.If you choose to save a credit card to your account for future use, only encrypted credentials will be stored for deduction from your credit card account.

•The technology used by ICHOT can detect and delete credit card information sent through unapproved channels using e-mail or fax.

•ICHOT integrates payment platforms in different regions of the world.These third-party payment platforms (WeChat, Alipay, PayPal, etc.) process payment data through their respective websites, rather than through the ICHOT electronic website.Cookies and other tracking technologies

ICHOT and its third-party partners will automatically collect certain types of usage information when you use our services, read our EMAILS, or otherwise contact us.We usually collect this kind of information through various tracking technologies, including cookies, Web beacons, embedded scripts, location recognition technologies, file information, and similar technologies (collectively referred to as “tracking technologies”).)

ICHOT collects information about your device and its software, such as your IP address, browser type, Internet service provider, platform type, device type, operating system, date and time stamp (a unique ID that allows us to identify your browser, mobile device, or account).We also collect information about how you use our website.When you visit our website from a mobile device,

We may collect a unique identification number associated with your device or our mobile application.

We may collect analytical data or use third-party analytical tools to help us measure website traffic and usage trends to understand user demographic information.We may also use technologies such as applied statistical modeling tools to allow us to identify and contact you on multiple devices.For more details, please check our Cookie policy.

How we use and share your personal data

Under what circumstances will ICHOT use my data?

ICHOT will process your data in accordance with all applicable data protection laws, and will try its best to comply with the principles of these complex laws.We will process your data in accordance with the purposes described in this data privacy Policy,

It mainly includes the procurement process and order fulfillment.The procurement process may also include product development, market research, business and website process optimization, and demand-based service and personalized advertising design.Procurement process and online, local and personalized services:

We will process your data as described in this Data privacy Policy to perform contracts and provide and perform other services you request.The most important uses are:

•Provide various services and personalized and on-demand customized services, including websites, applications, and cross-device and platform functions.

*Implement purchase agreements and customer service, including payment processing, claim management, and handling of returns, complaints, and warranty declarations.

•Conduct non-promotional communications with you on technical, security, and contract-related topics (such as fraud warnings, account freezes, or product recalls).

•Legal basis for marketing activities, competitions and/or electronic communications:

Perform the contract or provide you with the required services in accordance with Article 6, paragraph 1, item b, of the GDPR.Improve the purchasing experience:

ICHOT uses data to enhance the purchasing experience.ICHOT's e-commerce website contains millions of products and hundreds of brands.We must provide product information and quotations as required so that you can find the products you are interested in or design.

ICHOT uses cookies to collect data for usage analysis.When you visit ICHOT, we will also use the data we receive from advertising partners.After logging in to the customer account, we use personal profile data, interest data, and purchase data to personalize the purchase experience.This personalization allows ICHOT to provide you with appropriate search results, product suggestions, technical suggestions, and other content that MEETS YOUR INTERESTS.Legal basis:

The legal basis for processing data within the framework of on-site optimization is Article 6, paragraph 1, item f, of the GDPR, in which our legitimate interests are consistent with the above purposes.Fraud prevention:

ICHOT uses the collected data to verify identity, prevent fraud, and avoid potential security issues.This applies to ordering and registering customer accounts.ICHOT uses encryption and security technology to protect our network and data.ICHOT also uses technical and organizational management measures to protect our systems from loss, destruction, unauthorized access or distribution of customer data by unauthorized persons.Protecting personal data is our number one priority.

ICHOT uses technology and manual procedures to prevent fraud and protect user data from abuse, especially fraudulent orders.Legal basis:

ICHOT may process your data to prevent fraud-Article 6, paragraph 1, item b of the GDPR.Data can also be processed in accordance with legitimate interests-Article 6, paragraph 1, item f, of the GDPR.Credit check:

ICHOT uses the data provided and credit scores from external credit bureaus to establish a credit limit.Credit score is a statistical method for predicting the likelihood of an individual's future default, expressed numerically.

Based on the results of the credit check (positive or negative), we will show you the appropriate payment method that can be used to continue and complete the purchase.Legal basis:

The legal basis for the above-mentioned credit check is Article 6, paragraph 1, item b, of the GDPR, because it is necessary for the implementation of necessary pre-contract measures.This processing is based on our legitimate rights and interests (Article 6, paragraph 1, item f, of the GDPR) and the rights and interests of other users in avoiding payment defaults, identifying and preventing fraud, and clarifying criminal offenses.Advertising and market research, data analysis:

ICHOT will also use your data for advertising and market research within the framework of data analysis, especially for the following purposes:

*Divide various goals and user groups (user segmentation) within the framework of market research.

•Survey results of different target groups and their respective usage habits and procurement interests.

*Survey results on demographic, interest, user procurement and usage habits, as well as marketing activities based on these survey results within the framework of advertising services provided to third parties.

*Identify online procurement and future development trends of technology in advance.

•Delivery of existing customer advertisements.

*Implement direct marketing (e.g. in the form of electronic communications).

•Plan, deliver and monitor the effectiveness of advertisements based on the interests of the target group.

•Understand the use of our services (usage analysis).Legal basis:

If the data processing for the above purposes is carried out with your consent, the legal basis is Article 6, paragraph 1, item a, and legitimate rights and interests (Article 6, paragraph 1, item f, of the GDPR).Product and technology development:

ICHOT will use your data for product and technology development, including the development and improvement of personalized services.In this process, we use aggregated, pseudonymous or anonymous data and machine learning algorithms for analysis to meet the interests of users.Data processing related to product and technology development, especially for the following purposes:

•Search for data analysis, advertising and more related products, develop and improve personalized services and technologies.

*Develop technologies and concepts to improve IT security, fraud prevention, and data protection, such as through pseudonyms, encryption, and anonymity technologies.Legal basis:

The legal basis for processing your data for the purpose of product and technology development is Article 6, paragraph 1, item f, of the GDPR. In view of this, our legitimate interests are consistent with the above purposes.Business management and optimization:

ICHOT also transmits and processes data required for management and logistics processes.

Business management and optimized data processing also enable us to improve customer service and provide fraud and security control measures.ICHOT will never sell customer information.ICHOT will not share your personal information without your knowledge and consent.

When it is necessary to disclose “point of sale” (“POS”) information to the manufacturer for market research and to pay commissions to the manufacturer's sales staff.ICHOT Electronics, manufacturers, or manufacturer representatives may also use point-of-sale information to provide users with important information or contact users to understand potential design activities.Legal basis:

The legal basis for processing your data for the purpose of business management and optimization is Article 6, paragraph 1, item f, of the GDPR, and our legitimate interests are consistent with the above purposes.If we process your data in accordance with legal norms (such as retention obligations and money laundering tests under tax laws), the legal basis is Article 6, paragraph 1, item c, of the GDPR.With your consent:

If you agree to ICHOT's processing of your personal data, this will be the main basis for our processing of data.Typical uses include:

*Subscribe to e-newsletter

*Participate in surveys and market research

•Customer service support documents

*Perform credit checks (if not necessary to perform the contract)

Your rights

ICHOT takes your privacy very seriously.In the form of continuous implementation of new privacy laws and requirements around the world, ICHOT is always committed to ensuring that your privacy is protected, no matter who you are or where you come from.We respect your privacy and manage your data according to your wishes.

Retain and protect your data

We pay attention to the security of your information, and we have carefully deployed a triple guarantee of physical, management, and technology to protect the integrity and security of all information collected through our website and customer service.We have secure and reliable servers, firewalls and encryption technologies to protect all our information.

We will keep personal information under the premise of complying with our own legal obligations and fulfilling the terms until the commercial purpose for which we collect your personal information in accordance with this policy is fully realized.Generally speaking, transaction record information (transaction records refer to purchases, invoices, refunds, returns, points, or payment records) will be deleted after the statutory retention requirements are met.

International data transfer

Since our company is located in China, any information you provide will be processed and stored in China.ICHOT will ensure that all customer data is properly (fully) protected in accordance with internationally recognized data protection standards. If you want to learn more about the security measures we adopt, please contact us using the details listed at the end of this policy.

Third-party analysis and online advertising

Online advertising

Interest-based advertising.

We participate in interest-based advertising and use third-party advertising companies to provide you with targeted advertising based on your browsing history.The information we share is generally (but there are exceptions) provided through Cookies or similar tracking technologies.Cookies and tracking technologies can recognize the device you are using and collect information, including click flow information, browser type, the time and date you visited the site, and other information.Our third-party partners use this kind of information to bring the ads you see online closer to your interests, while providing related advertising services such as reporting, attributes, analysis, and market research.

Social media plug-ins and advertisements.

Our website may contain social media features, such as Facebook

Like button, LinkedIn, Snapchat, Instagram, Twitter or other plug-ins.These social media companies may recognize you and collect information about your visit to our website, and they may set cookies or deploy other tracking technologies.Your interaction with these features is subject to the privacy policies of these companies.

We show you targeted advertisements through Facebook, Twitter, and other social media platforms.These companies have interest-based advertising programs that allow us to deliver ads directly to social media platform users who are interested in our services, or other user groups with similar characteristics.These advertisements are subject to the privacy policies of the social media companies that provide the platform.

Cross-device linkage.

We or our third-party partners may connect multiple of your devices so that the content you see on one device can be linked to related advertisements on another device.We achieve cross-device linkage by collecting information about each device you use to log in to our website.This allows us to provide interest-based advertising and other personalized content on all your devices, perform analysis, and measure the performance of our advertising campaigns.

Children's privacy

We do not knowingly collect or solicit information from children under the age of 16.If we discover that we have inadvertently collected personal information from children under the age of 16, we will delete the information immediately.

Links to other websites and services

Our services may contain links to and from third-party websites directly related to our business partners, advertisers, and social media sites.In addition, our users may post links to third-party websites.If you follow a link to any website, please note that these websites have their own privacy policies, and we are not responsible for their policies or websites, and we do not assume any legal responsibility.We strongly recommend that you read their privacy policies, terms and conditions of use to understand how they collect, use and share information.

How to contact us

If you have any questions about this privacy policy, ICHOT's website or ICHOT's services, please send us an email or send a letter to:

Company: Shenzhen Huoxin E-Commerce Co., Ltd.

Address: 1409, Dingcheng International Building, Zhonghang Road, Futian District, Shenzhen City, Guangdong Province

Contact: Miss Lin

Telephone: +86-13632721422

Changes to this privacy policy

We may modify or update this policy from time to time to reflect changes in our business and international compliance requirements.If there are any changes to this policy, we will update the “Latest Revision” date at the top of this page.